Privacy Policy

1. Cookie Categories (Three Mandatory Tiers)

We use cookies and similar technologies to make the site work, understand how it is used, and support advertising measurement. Cookies are small text files stored on your device. Some are first-party cookies set by our domain, and some are third-party cookies set by tools we use.

1) Essential cookies

• Purpose: core site functionality, security, session management
• Examples: session_id, csrf_token, cookie_consent_status
• Consent required: NO — activated automatically
• Retention: session duration or up to 12 months for preference storage

Essential cookies allow you to navigate the website and keep your settings stable, including saving your cookie choice so we do not repeatedly ask the same question. These cookies do not enable advertising personalization.

2) Analytics cookies

• Purpose: measuring traffic, user behavior, site performance
• Tools: Google Analytics 4
• Examples: _ga, _ga_XXXXXXX, _gid, _gat
• Consent required: YES — activated only after user accepts
• Retention: up to 14 months

Analytics cookies help us understand which pages are used and how visitors move through the site. We use this information to improve content clarity, fix broken paths, and prioritize updates. We do not use analytics cookies without your consent.

3) Marketing / advertising cookies

• Purpose: remarketing, personalized ad delivery, conversion tracking
• Consent required: YES — activated only after user accepts
• Retention: up to 540 days (Google Ads default)

Marketing cookies support advertising functions such as measuring whether an advertisement led to an action on our site and showing our informational guides to people who previously visited. We do not activate marketing cookies unless you consent.

2. Marketing Cookies Mandatory Sub-Disclosures

The following statements describe how advertising cookies and tracking technologies work on this website. These disclosures are provided to help you make an informed choice when accepting or rejecting marketing cookies.

Third-party vendors, including Google, use cookies to serve ads based on a user's previous visits to this website and other sites on the internet.

We may work with advertising partners such as Google and Meta to deliver advertisements tailored to your interests across various websites and platforms.

We may use remarketing services to advertise to previous visitors of our website. After visiting our site, you may see our ads on other websites, apps, or platforms you visit.

Advertisements may appear across Google services including YouTube, Gmail, and the Google Display Network.

We use the following tracking technologies on this website:

• Cookies (first-party and third-party)
• Tracking pixels (Google Ads tag / gtag.js, Meta Pixel)
• Device identifiers (browser fingerprint, IP address)
• Conversion event tags

We use conversion tracking to understand which advertisements lead to actions on our website — such as form submissions, calls, or purchases. This allows us to measure campaign effectiveness and allocate budget appropriately. Conversion data may be shared with Google Ads and Meta.

Advertising and analytics technologies active on this site:

• Google Ads (gtag.js / Google Tag Manager)
• Google Analytics 4
• Google Remarketing Tag
• Meta Pixel (Facebook / Instagram)

You may opt out of personalized advertising at any time:

• Google Ads Settings: https://adssettings.google.com
• Your Online Choices (EU): https://www.youronlinechoices.eu
• Network Advertising Initiative: https://optout.networkadvertising.org
• Digital Advertising Alliance: https://optout.aboutads.info

Opting out does not remove ads entirely — you will continue to see non-personalized advertisements.

Cookie preference management: Include a clearly visible link labeled "Manage cookie preferences" that triggers the cookie consent panel where users can accept or reject each category independently.

3. Consent Requirements

Our consent banner provides three choices: Accept All, Reject Non-Essential, and Manage Preferences. Analytics and marketing cookies are not activated unless you grant consent. Your choice is stored in localStorage for 12 months, and you can change your selection at any time using the cookie preferences panel.

By clicking 'Accept All Cookies', you consent to the storing of cookies on your device for analytics and advertising purposes, including personalized advertising delivered by Google and Meta. You may withdraw consent at any time through the cookie preferences panel without affecting the lawfulness of processing that occurred before withdrawal.

Users in the European Economic Area and the United Kingdom receive this consent notice in compliance with the General Data Protection Regulation (GDPR) and UK GDPR. Marketing and analytics cookies are activated solely after explicit, informed, freely given consent under GDPR Article 6(1)(a). Consent is recorded with a timestamp and may be audited upon request.

You may withdraw consent at any time by clicking 'Manage cookie preferences' in the website footer, or by clearing cookies via your browser settings. Withdrawal does not affect processing that occurred while consent was valid.

4. Data Sharing with Advertising Partners

We share certain data with advertising partners for campaign delivery and measurement. Recipients and the data categories shared include:

• Google LLC: cookie identifiers, conversion events, anonymized behavioral data, remarketing lists. Governed by Google's Privacy Policy: https://policies.google.com/privacy
• Meta Platforms, Inc.: pixel events, conversion data, custom audiences. Governed by Meta's Data Policy: https://www.facebook.com/privacy/policy

We do not sell personal data. All transfers to Google and Meta operate under Standard Contractual Clauses where applicable. Data is processed for ad targeting and campaign measurement only — not resold to unaffiliated third parties.

Google and Meta may use this data across their own platforms in accordance with their respective policies. We encourage users to review those policies directly.

5. Lead Forms and Contact Requests

When you submit a contact form, request a quote, or register interest in our services, we collect the information you provide. This typically includes: full name, email address, phone number, and your message.

Legal basis: consent (GDPR Art. 6.1.a) and, where a service relationship exists, performance of a contract (GDPR Art. 6.1.b).

Retention: form submission data is retained for up to 2 years from the date of submission, unless a longer period is required by applicable law.

You may request deletion of your data at any time by contacting us at the email address in this policy.

A link to this Privacy Policy appears adjacent to every submission button on this site. Submitting a form constitutes acknowledgment of this policy.

At the time of writing, our site primarily provides informational content. If we add or enable inquiry forms in the future, this section will apply to those submissions and the same consent and retention rules will be followed.

6. Google Services and Advertising

This website uses the following Google services:

• Google Analytics 4: collects anonymized usage data, device info, and behavioral signals. IP anonymization is enabled. Data retention is set to 14 months. Users may opt out via the Google Analytics Opt-out Browser Add-on: https://tools.google.com/dlpage/gaoptout
• Google Ads Conversion Tracking: records when a user completes a defined action (form submission, call, purchase) after clicking one of our ads. This data is used solely for measuring ad campaign performance.
• Google Remarketing: allows us to show ads to previous visitors across Google's network. Remarketing lists are not created from sensitive data categories (health, finance, religion, sexual orientation).
• Google Tag Manager: deploys tracking tags on our behalf. No personal data is collected by GTM itself; it acts as a container for the tags listed above.

Google's advertising products are governed by: https://policies.google.com/technologies/ads

Where consent is required, we do not load non-essential Google tags until you opt in through the cookie banner or preferences panel.

7. Meta Advertising Services

This website uses the Meta Pixel to measure the effectiveness of our advertising on Facebook and Instagram. The pixel may record:

• Page views and time on site
• Specific conversion events (form submissions, purchases)
• Custom audience membership for retargeting purposes

We do not use the Meta Pixel to collect sensitive personal data, nor to target users based on health status, financial situation, religion, political views, sexual orientation, or any other special-category attribute prohibited under Meta's advertising policies.

Meta acts as an independent data controller for data collected via its Pixel and processed within its own platform. Refer to Meta's Data Policy: https://www.facebook.com/privacy/policy

To manage your ad preferences on Meta platforms, visit: https://www.facebook.com/adpreferences/

8. Prohibited Content Self-Declaration

This website does not promote, sell, or facilitate access to prohibited product or service categories including but not limited to: weapons, controlled substances, counterfeit goods, gambling services (unlicensed), adult content, or services that make misleading health or financial claims. All advertising conducted through Google Ads and Meta Ads complies with the respective platform policies in full.

9. Landing Page Integrity Statement

The content of this website accurately represents the products and services advertised. No bait-and-switch practices are employed. The experience delivered to users arriving from paid advertisements is identical to the experience for all other visitors. Cloaking, automatic redirects, and content variation by traffic source are not used on this website.

10. Children’s Privacy

This website is not directed at individuals under the age of 16. We do not knowingly collect personal data from minors. If we discover that data has been collected from a person under 16 without verifiable parental consent, we will delete it promptly. Contact us at the address in this policy if you believe we have received data from a minor.

11. International Data Transfers

Personal data collected through this website may be transferred to and processed in countries outside the European Economic Area, including the United States, where Google LLC and Meta Platforms, Inc. are based.

These transfers are conducted under Standard Contractual Clauses (SCCs) approved by the European Commission, which provide appropriate safeguards for personal data. A copy of the applicable SCCs can be requested by contacting us directly.

12. User Rights (GDPR Articles 15-22)

If you are located in the EEA or UK, you have the following rights:

• Access (Art. 15): request a copy of data we hold about you
• Rectification (Art. 16): correct inaccurate or incomplete data
• Erasure (Art. 17): request deletion ('right to be forgotten')
• Restriction (Art. 18): limit how we process your data
• Portability (Art. 20): receive your data in a structured, machine-readable format
• Objection (Art. 21): object to processing based on legitimate interest
• Withdraw consent (Art. 7.3): revoke consent at any time without penalty

To exercise any right, email us at the contact address provided in this policy. We will respond within 30 days. You also have the right to lodge a complaint with your local supervisory authority:

• EU users: https://edpb.europa.eu
• UK users: https://ico.org.uk

13. What Data We Collect

Depending on how you use the website and which cookie categories you consent to, we may collect the following types of data:

• Full name
• Email address
• Phone number
• IP address
• Browser type and version
• Device type and operating system
• Cookies and tracking identifiers
• Usage data (pages visited, time on site, click paths)
• Form submission content
• Conversion events (form submits, calls, purchases)

We do not request special-category data such as health information, biometric identifiers, or financial account details. If you choose to include sensitive information in a message to us, we will treat it carefully, but we encourage you not to share sensitive details unless necessary.

14. Legal Basis for Processing (GDPR Art. 6)

We process personal data under the following legal bases:

• Contact form data: consent (Art. 6.1.a) and contract performance (Art. 6.1.b)
• Analytics data: consent (Art. 6.1.a)
• Marketing/remarketing data: consent (Art. 6.1.a)
• Security and fraud prevention: legitimate interest (Art. 6.1.f)

Where consent is the legal basis, you may withdraw it at any time using the cookie preferences panel. Withdrawal applies going forward and does not affect processing already carried out while consent was valid.

15. Retention Periods

We retain data only as long as needed for the purposes described in this policy:

• Contact form submissions: 2 years
• Analytics data (GA4): 14 months
• Marketing cookies (Google Ads): up to 540 days
• Email communications: duration of relationship + 1 year
• Server logs: 90 days
• Cookie consent records: 3 years (audit requirement)

If we need to retain specific data longer to comply with legal obligations, resolve disputes, or enforce agreements, we will do so in line with applicable law and will limit access to authorized personnel.

16. Policy Metadata (Required on the Page)

• Last Updated: January 15, 2026
• Effective Date: January 15, 2026
• Changes: changes notified via homepage banner minimum 14 days before taking effect

If we make material changes to this policy, we will post an update on the website and provide a notice on the homepage at least 14 days before the change takes effect. We encourage you to review this page periodically to stay informed.

Contact and questions

If you have questions about this Privacy Policy or want to exercise your rights, contact Britannia Atlas Ltd at [email protected] or by mail at 10 Paternoster Square, London, EC4M 7LS, United Kingdom. For faster handling, include “Privacy Request” in the subject line and describe the request in clear terms.